Our Campaigns and Programs

We implement a variety of social marketing campaigns and programs designed to reach low-income families in the Central Valley through the venues that impact them most—at home, work, school and the grocery store.

Our goals are simple: To increase fruit and vegetable consumption and physical activity levels among low-income families. The campaigns and programs include the Children's Power Play! Campaign, Latino Campaign, African American Campaign, Retail Program, Worksite Program and Physical Activity Integration.